Smart Phone's are EVERYWHERE now. Even if you may not have you, chances are the people looking at your display does.
What does that mean. Make it easier for them to use, and give them something to do with it.
First off, QR Codes.

These are Quick Reference codes. You can scan them with a smart phone to take you to a website without having to type anything in. Great if you have an odd website address such as a free site.
You can find a free QR generator on the internet.
From there copy and paste to business cards, signs, posters etc.
The next step, I'm here.
Add your location to places such as Foursquare, and Facebook Places. Let people tell the world they are watching your show.
Why not let them be apart of the show. MIIP
a friend of my created a mobile website, that when you enroll, you can follow the steps, and let people vote on what song is next if you are using Light-O-Rama.
Just a few tips to help you start planning on what you can do this upcoming season.